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Product development decisions: a review of the literature.
Investment under uncertainty
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Optimal policy. Model and optimal sequencing policy. Discussion and examples. About the Authors. Du kanske gillar.
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Inbunden Engelska, Spara som favorit. Skickas inom vardagar. Laddas ned direkt. Choosing the New Product Development portfolio is of critical importance in today's business environment. The NPD portfolio has considerable strategic effect on the "middle term" success of a business. Its foundation lies in mathematical theory of resource-constrained optimization with the goal to maximize quantitative returns.
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The book seeks to broaden the portfolio discussion in two ways. First, simplified models - appropriate for the data-poor NPD context - are developed, which attempt to illuminate the structure of the choice problem and robust qualitative rules of thumb, rather than detailed algorithmic decision support. Second, the annual portfolio review is not the only important choice in resource allocation.
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In addition, the book discusses how ideas might be pre-screened as they emerge, and how projects should be prioritized once they are funded and ongoing. Passar bra ihop.