Guide Even a Geek Can Speak

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Perhaps I'd been speaking geek incorrectly all these years. As you can see below, it was a pitch for attendance at a digital asset management conference in New York City. Apparently, the very geeky-looking guy in the picture was giving a talk about, well, I could not begin to put it in his words, so let's let him say it for us: "Right out of a Dilbert comic comes the cultural divide between hipster marketing creatives and the genius geeks of IT. Oh, where to begin? Let's start with the easy part.

Not all creative marketing people are hipsters.

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In fact, a great many mature companies would avoid hiring firms that appear to be run by undisciplined cooler-than-thou "creatives. Being able to grunt "ah" to the naming of the right indy bands does not necessarily mean a "creative" can get millions of strangers to take action on their latest marketing outreach. Next, not all IT geeks are geniuses. Well, actually, that one is true. You're all fritchin' geniuses. Resolving driver conflicts, porting Linux to anything with a display, configuring complex networks, prioritizing public vs.

But the idea implied in the headline and the descriptive sentence is that IT professionals aren't creative and marketing creative professionals aren't geniuses. The idea that, today, that you can even universally separate the geeks from the artists is ludicrous. I've got a computer science degree, but I've also been a designer and creative director for more than 20 years. I've designed product packaging, all sorts of marketing literature, book covers, and so much more. I also compose music and my sense of design permeates everything I do, from the design of my home to the presentations I give.

In fact, my design and art skills manifested much earlier than my technical skills, but when I graduated engineering school I was able to relate the two design and tech together to build my career. The melding of design and tech have touched every aspect of my career since my first day of work. And I'm far from alone. Most of our IT readers have strong creative talents.

You can't build apps without a creative eye, and not every app developer works with an outside team of designers. Many mathematically inclined individuals are also brilliant musicians.

Even a Geek Can Speak

It goes on and on and on. If you want one example you can feast your eyes on, I'd like to point you to our own Michael Krigsman. But that's not all. He's not just an IT genius. He's also an amazingly talented photographer.


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If you're logged into Facebook, take a look at some of his photos. There's no way you can look at that art and think that creativity and IT competence are in separate camps. Or take Jeffrey Stephenson. I spotlighted him last year because he designs some of most beautiful, one-of-a-kind, handcrafted PCs you'll ever see. He's a former engineer, accountant, and IT director who I called "the Frank Lloyd Wright of PC case design" and who could probably go toe-to-toe in terms of design chops against Apple's iconic designer, Jony Ives.

I Can't Even: Geek week Special!

The point, of course, is that you can't just dump one group of professionals into one bucket and another group into another bucket — at least in this day and age. Most ZDNet readers know that. But clearly, if this conference is headlining how to speak to "geeks and nerds," some people need them some educatin'.

So, if you happen to know some of those folks, point them to this part of the article. And if you somehow decided to google "How to speak to geeks and nerds" and wound up on this article, read on. This is for you. You may not call us geeks or nerds.

Recommended reading Writing for Computer Science by Zobel Even a Geek Can Speak | Course Hero

We can give ourselves that label if we want, but for you to do so could be considered a pejorative, and is rude. If you don't know how to speak to technically proficient individuals, start with the words "Sir" or "Ma'am" and we might consider not turning you into a sheep. Some of us will also respond positively to "My Lord" or "Darth" if we are addressed that way with absolute sincerity and respect. Showing Rating details. More filters. Sort order. Aug 26, Sandhya Chandramohan rated it it was amazing. Like every perennial geek out there, talking is not really my thing.

You don't realize it and probably don't give enough credit to it, but there are many intricacies to the art of presenting and vowing your audience. And Joey Asher gives it the scientific treatment that it deserves. Now, that is something that the geek in me, can wrap my head around.


  • ISBN 13: 9780978577605;
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  • pdf$ @@ Even a Geek Can Speak: Low-Tech Presentation Skills for ….
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  • Nov 01, Carolina Bento rated it really liked it. Really good book about how to organize and put together a presentation.

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    Excellent advice on preparing, engaging and delivering content to your audience. Jan 22, Wadhha K rated it really liked it Shelves: It was quick and fun book to read. It offers multiple tips how to prepare and deliver the successful presentation. Some of these statements seem obvious at first, but the author does a good job of explaining the idea behind them and gives multiple examples.

    This makes the book worth reading for everyone, not only for people doing the sales pitches.


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    • An interesting aspect about this book is that it states many things that may be common sense. However, it explains why they are common sense. Moreover, it teaches techniques to solve some very common problems. After reading this book, I really feel I'm a better presenter. It is not the first time I'm presenting something and I remember some advice contained in the book Apr 13, Alex Ott rated it it was amazing Shelves: own-ebook.

      A lot of useful advices, applicable not only for computer geeks ;-. Nov 24, Will rated it liked it. The tips are good, but author is an ass. He looks down on people for using the term "NDA" because he never heard it before. Feb 10, Dhananjay rated it it was amazing Shelves: favorites. A fun weekend read. Feb 25, Sowmya rated it liked it Shelves: non-fiction.

      Primarily about sales pitches, but has some useful points for all sorts of talks. Sep 09, Jason Mcintosh rated it really liked it.